OmarSquared

Q1: Many people speculate that due to Sephora's recent controversy that they intentionally made this advert to try push an agenda that they apparently racially profiled. Q2: The creativity and innovation that the black culture had created for the beauty industry and specifically called out how many different and a variety of cultures ethnicity's use these ideas that the black culture had made. This creates a harmonious relationship between many different backgrounds and cultures. Q3: 

 1)  Advertising: Introduction to advertising 2)  Advertising: The representations of women in advertising 3)  Advertising: David Gauntlett and masculinity  4)  Advertising: Score hair cream CSP 5)  Introduction to Postcolonialism  6)  Advertising: Sephora Black Beauty Is Beauty CSP END OF INDEX-----------------------------------------------------------------------------------------------------------

 Q1:  Colonialism is defined as “ control by one power over a dependent area or people .” Q2:  post-colonialism: Broadly  a study of the effects of colonialism on cultures and societies . It is concerned with both how European nations conquered and controlled "Third World" cultures and how these groups have since responded to and resisted those encroachments. Q3:  Paul Gilroy said that  the idea is that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era . the idea that civilization-ism constructs racial hierarchies and sets up binary oppositions based on notions of otherness. Q4:  The term Othering or Otherizing describes  the reductive action of labeling and defining a person as a subaltern native, as someone who belongs to the socially subordinate category of the Other . Q5: I can't access the files but a very good example of othering in the media are the Palestinian citizens who are labeled as terrorists another