OmarSquared

 Q1:  Colonialism is defined as “ control by one power over a dependent area or people .” Q2:  post-colonialism: Broadly  a study of the effects of colonialism on cultures and societies . It is concerned with both how European nations conquered and controlled "Third World" cultures and how these groups have since responded to and resisted those encroachments. Q3:  Paul Gilroy said that  the idea is that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era . the idea that civilization-ism constructs racial hierarchies and sets up binary oppositions based on notions of otherness. Q4:  The term Othering or Otherizing describes  the reductive action of labeling and defining a person as a subaltern native, as someone who belongs to the socially subordinate category of the Other . Q5: I can't access the files but a very good example of othering in the media are the Palestinian citizens who are labeled as terrorists another

 Q1:    The article suggests the traditional audience for foreign-language subtitled media would have typically been described as 'quietly declared pretentious, dull and, possibly, a little odd.'. Q2:   He suggests that 'until the mid-Noughties, foreign language programming' was the equivalent of the channels were 'restaurants who had put a special on the board'. However, ' Walter Presents makes the specials board the main offering – so you can't play safe with the televisual equivalent of a cottage pie.' Essentially, he suggests that his streaming service focuses on what has previously been seen as a very niche section of TV, and in a way makes it mainstream. Q3:   The article suggests that in the multi-screen age, we're frequently distracted by notifications and messages that appear, while subtitles are 'a welcome enforcement for us to focus as the viewer has to be extremely concentrated and engaged in order to not miss any of the subtitles

 Q1:  advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns . Q2: The typical housewife representation was before war but after there was the hyper  sexualisation  and objectification of women in advertisements which was a huge step forward from the classic same stereotypes although by not that much. Q3: The bushes in the background showing us the safari background which is a colonial reference from the British Empire. The expressions of the women as dreamy and star struck by the man. The man smug and happy about his power over the women. The costumes sexualise the women and are from the typical outfit of a hunter or explorer again referencing the colonial structure that Great Britain has. Q5: The 1967's generation would've seen this as the norm and how things were in society. However like Gauntlett said that societal norms and behaviours have shifted and changed as time went on and now we see these

 Q1: The traditional view of a housewife has been "kickboxed out of the picture" by the "girl power" icon. Q2: If it appeals to us no matter who we are we as individuals have a certain view of idea that they like being represented and they will be influenced by that. Q3: Gauntlett likes that the media is transforming and changing their traditional views rather than reinforcing them. So he likes this change. Q4: Masculinity isn't in crisis Gaunlett says that instead masculinity is changing and transforming which is what happens from generation to generation. Q5: No it has changed to that of taking accountability of your actions. However many have changed due to this new epidemic followed by Andrew Tate and his idea that masculinity is in crisis and is being taken away from men. Q6: Many ads are now used to reinforce and push this idea of "girl power" which is evident in many forms of media so no not really and if they do they are heavily criticized. Q7:

 Q1: People are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioral changes are happening not just in this group, but among those up to the age of 45. Q2:  Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24-year-olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012. Between 2015 and 2016, average daily viewing among children and 16-24-year-olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes. Q3: Public service broadcasting remains highly valued and satisfaction with many aspects is increasing so yes there is a great demand for PSB which is good for the industry. Q4: The PSB channels spent a total of £2.6bn on first-run UK-originated content in 2016 Q5: New technology has facilitated on-demand access to television conten

 WWW: This assessment has so much potential... you make some brilliant points but don't offer enough explanation or examples/evidence to push into the top levels. EBI- Longer paragraphs! Try and discuss your ideas with a couple of sentences developing the explanation followed by specific examples from the text. LR- See blog Question 1: 4/8 Question 2: 6/12  Total: 10/20 I missed good explanations and nice understanding of the text given. Point 1: The pack shot in the shape of a lightning bolt also has connotations of power and authority. Point 2: The image of the woman reinforces both Laura Mulvey’s ‘male gaze’ theory and Liesbet van Zoonen’s idea that women’s bodies are presented as ‘spectacle’ for the benefit of male audiences. Point 3:The woman is heavily made-up and directly addressing the audience with sultry eye-contact, reinforcing the sexualization's of the female character for the benefit of the male audience. The male gaze by Maulvey it's a good theory that explai