Advertising: Score hair cream CSP

 Q1: advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns.

Q2: The typical housewife representation was before war but after there was the hyper sexualisation and objectification of women in advertisements which was a huge step forward from the classic same stereotypes although by not that much.

Q3: The bushes in the background showing us the safari background which is a colonial reference from the British Empire. The expressions of the women as dreamy and star struck by the man. The man smug and happy about his power over the women. The costumes sexualise the women and are from the typical outfit of a hunter or explorer again referencing the colonial structure that Great Britain has.

Q5: The 1967's generation would've seen this as the norm and how things were in society. However like Gauntlett said that societal norms and behaviours have shifted and changed as time went on and now we see these advertisements as insanely misogynistic and insecure about masculinity.

Q6:  Slogan at the top suggesting that when you use this product women will fawn over you and follow you everywhere you go. The anchorage text enforces this idea of strong masculinity and how your a truly a man once you wear this. The text constantly stating that it is made by man can acknowledge other men to use the product.

Q7: van Zoonen states that women not only in advertisements but in all of media that they are seen as a spectacle and are objectified and sexualised by men in the industry which isn't talked about enough.

Q8: How typical gender stereotypes back in the 80s was the norm and how Gaunttlett said that as years go forward and new generations come forward their idea of gender and stereotypes change completely through generations.

Q9: The bushes and trees in the back as a safari background relates to other countries in Asia and Africa that were captivated by the British Empire.

Q10: The dominated empowerment of woman in advertising are making some people feel like boys like girls should be faced with the structure and understanding of what a man is and where there place is in society i somewhat agree a lot of men go lonely in this world its up to older and more knowledgeable people to help them in their steps and decisions in this world and tell them to keep moving forward just don't grow any misogynistic beliefs of women.

Q11: Rather than a woman magnet nonsense in the advertisement. The ad focuses on MAGIC men can bring the best out of themselves through hard work and dedication and that's what the brand wants to be represented like.

Q12:  David Brockway suggests advertisers should 'totally reinvent gender constructs' because he fears that the body image of men is following the same negative path that females have gone through. He suggests that advertisers should create a world were stereotypes don't exist- for example, boys like pink and don't like going outside and playing football in the mud.

Q13: Family life and society has now changed in a way that means males are doing the household shopping just as much as females are. Statistics show that, in some countries, men are doing 40% of the shopping. This means that brands have to change their advertising to be aimed and suited at both males and females and represent this new society otherwise they are losing out on valuable customers.

Q14: Fernando Desouches suggests that 'setting the platform' means giving society what they are used to- an advert with extremely attractive males who are well built. This gains the attention of the audience. After the attention has been established, you can 'explode the myth' by showing men that they can be whoever or whatever they want to be and still gain support.