Reception theory

p> The preferred and dominant reading of the REBOOK ad is that only the strong famous and rich can wear this and be like this.50 cent a influential man wears this to tell us this.This can influence fans or passer byers to go and work as hard as they can to be as successful as 50 cent

The Negotiated reading is that you have to be a criminal in order to be as successful and wealthy he is but you still have to be as hard working as 50 cent is in order to get there.A lot of people may somewhat misinterpret which is why its a negotiated reading 

The oppositional reading is that this REBOOK ad may be glorifying  criminality and illegal activities and REBOOK may be wanting the target audience to be inspired by criminal activities and how influencers  like 50 cent had a criminal past but was able to be rich and famous which may promote illegal activities 

An ad i personally chose:


 The dominant reading of this ad is that you have to work hard and do the impossible to sit in that seat as Messi is the greatest of all time in football many are inspired and hope to be like him and this ad may inspire people to work as hard as Messi can do the impossible over time 

The negotiated reading is that maybe you have to be the best at what you do to be successful like Messi indicating if you have no talent you won't reach the top at all

The opposite reading is that you have to have the best talent like Messi and achieve impossible feats to become king and be the best it may uninspire some people and make them think they are not good enough

Activity TWO

The sender is OVERSIMPLIFIED on YouTube  

The message is an animated documentary about history and war and how the tactics and funny mistakes led to many battles and wars for example the first Punic War 

The channel is OVERSIMPLIFIED on YouTube

The receiver is the viewer

Encoding and Decoding is the translation for a message to be easily understood

He did it for its lack of structured conception of various moments as a complex structure of relations

A four-stage theory of communication

It is complex and polysemic 

Hall’s model assumes that everyone can recognise the dominant or hegemonic

reading.

COMPLETE

Comments

Post a Comment

Popular posts from this blog

Advertising: The representations of women in advertising.

 Q1: There's much more sexualization and objectification of women which can be damaging to younger ladies and girls. Q2: They were housewives and mothers only never an independent woman but an inferior gender to men. Q3: The fewer clothes you had the more beautiful or sexy looking you were which was a bad mindset throughout the 1960s. Q4: Laura Mulvey created the theory of the male gaze. Q5: When women started to reclaim their femininity which is known as the second wave of feminism. Q6: It was the objectification of women that started to be popular and used by brands that they had to look perfect and have no errors in their lives. Q7: That males had the power over women and how if they sexualized it was towards women however women it's a threat and violence that comes with that sexualization. Sexual violence occurs throughout society which is disgusting due to some of these ads which promote male dominance and the sexualization of women. Q8: The phrase of femme fatale is that ...
Read more

Advertising: Introduction to advertising

 Q1: They use a wide range of different stories and cultures for example a black family or a white family or a single mother family it's very accessible to different communities and doesn't exclude anyone which is good for an advertisement. Q2: They used the bandwagon technique which makes people feel like they are missing out which brings out a wider audience, it is very smart. Q3: Cant access the file Q4: Experts They may be referencing experts who have a good knowledge of the topic giving the audience the information they need to understand the media product more easily. Q5: Marmite has used intertextuality by using the cartoon character Paddington Bear in a campaign. The Paddington Bear used to eat marmalade sandwiches but changed to marmite sandwiches. This links to the persuasive technique of association because the use of the cartoon character encourages more people to use Marmite instead of Marmalade. The use of association suggests that if Paddington Bear can change hi...
Read more

Genre blog tasks:

 Q1: They can efficiently convey meaning without the need of countless text which may confuse the reader. Q2: They let us sort out types of movies films radios etc into different stylistic choices. Q3: The disaster genre is mostly impending/foreshadowed disaster as the primary version of that plot and movie whereas action genre is generally very fast paced and have a lot of fight scenes and violence it even has slow motion shots to amplify that sense of danger the character is in. Q4: Conventions iconography narrative characters and setting. Q5: Genre is used to differentiate the pleasures and interests that the audience has for example if they like the action genre they're more likely to watch more action movies. Q6: Genre is used to map out the basic conventions of the film that will make it that genre its a good method to ready your movie out and make sure it is that genre. Q7: A old western movie typically has a bar or a duel with revolvers.i may have horses being ridden cowboy...
Read more