Reception theory

p> The preferred and dominant reading of the REBOOK ad is that only the strong famous and rich can wear this and be like this.50 cent a influential man wears this to tell us this.This can influence fans or passer byers to go and work as hard as they can to be as successful as 50 cent

The Negotiated reading is that you have to be a criminal in order to be as successful and wealthy he is but you still have to be as hard working as 50 cent is in order to get there.A lot of people may somewhat misinterpret which is why its a negotiated reading 

The oppositional reading is that this REBOOK ad may be glorifying  criminality and illegal activities and REBOOK may be wanting the target audience to be inspired by criminal activities and how influencers  like 50 cent had a criminal past but was able to be rich and famous which may promote illegal activities 

An ad i personally chose:


 The dominant reading of this ad is that you have to work hard and do the impossible to sit in that seat as Messi is the greatest of all time in football many are inspired and hope to be like him and this ad may inspire people to work as hard as Messi can do the impossible over time 

The negotiated reading is that maybe you have to be the best at what you do to be successful like Messi indicating if you have no talent you won't reach the top at all

The opposite reading is that you have to have the best talent like Messi and achieve impossible feats to become king and be the best it may uninspire some people and make them think they are not good enough

Activity TWO

The sender is OVERSIMPLIFIED on YouTube  

The message is an animated documentary about history and war and how the tactics and funny mistakes led to many battles and wars for example the first Punic War 

The channel is OVERSIMPLIFIED on YouTube

The receiver is the viewer

Encoding and Decoding is the translation for a message to be easily understood

He did it for its lack of structured conception of various moments as a complex structure of relations

A four-stage theory of communication

It is complex and polysemic 

Hall’s model assumes that everyone can recognise the dominant or hegemonic

reading.

COMPLETE

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