Q1: They use a wide range of different stories and cultures for example a black family or a white family or a single mother family it's very accessible to different communities and doesn't exclude anyone which is good for an advertisement. Q2: They used the bandwagon technique which makes people feel like they are missing out which brings out a wider audience, it is very smart. Q3: Cant access the file Q4: Experts They may be referencing experts who have a good knowledge of the topic giving the audience the information they need to understand the media product more easily. Q5: Marmite has used intertextuality by using the cartoon character Paddington Bear in a campaign. The Paddington Bear used to eat marmalade sandwiches but changed to marmite sandwiches. This links to the persuasive technique of association because the use of the cartoon character encourages more people to use Marmite instead of Marmalade. The use of association suggests that if Paddington Bear can change hi...
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