Advertising: Introduction to advertising

 Q1: They use a wide range of different stories and cultures for example a black family or a white family or a single mother family it's very accessible to different communities and doesn't exclude anyone which is good for an advertisement.

Q2: They used the bandwagon technique which makes people feel like they are missing out which brings out a wider audience, it is very smart.

Q3: Cant access the file

Q4: Experts They may be referencing experts who have a good knowledge of the topic giving the audience the information they need to understand the media product more easily.

Q5:Marmite has used intertextuality by using the cartoon character Paddington Bear in a campaign. The Paddington Bear used to eat marmalade sandwiches but changed to marmite sandwiches. This links to the persuasive technique of association because the use of the cartoon character encourages more people to use Marmite instead of Marmalade. The use of association suggests that if Paddington Bear can change his habit of 50 years eating marmalade then anyone can.

Q6: High culture is shared by the upper-class society and relates to the value of products whereas Popular culture is the same thing but for everyone else. Marmite uses the Queen and the motto as a play on for their advertisement which added a comical aspect for the audience to enjoy.

Q7: The postmodern audiences understand that they are being manipulated by marketing. I think that they have positioned the consumers in this way so that it makes them feel superior and by doing this it helps promote Marmite through word-of-mouth.

Q8:An example is the 'Football's Mr Marmite' advertisement which helped increase their consumer audience to maximise sales. Marmite has made a sculpture of a marmite jar that Unilever invested in. The sculpture named 'Marmite' is recognizable to consumers because of its distinctively shaped jar and is designed so consumers can step inside of it to take photos that will eventually be posted on social media increasing their promotion.

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