Advertising: The representations of women in advertising.

 Q1: There's much more sexualization and objectification of women which can be damaging to younger ladies and girls.

Q2: They were housewives and mothers only never an independent woman but an inferior gender to men.

Q3: The fewer clothes you had the more beautiful or sexy looking you were which was a bad mindset throughout the 1960s.

Q4: Laura Mulvey created the theory of the male gaze.

Q5: When women started to reclaim their femininity which is known as the second wave of feminism.

Q6: It was the objectification of women that started to be popular and used by brands that they had to look perfect and have no errors in their lives.

Q7: That males had the power over women and how if they sexualized it was towards women however women it's a threat and violence that comes with that sexualization. Sexual violence occurs throughout society which is disgusting due to some of these ads which promote male dominance and the sexualization of women.

Q8: The phrase of femme fatale is that women are dangerously seductive and lure you in and manipulate men which is a cool stereotype in movies however in ads it's different.

Q9: The Protein World 'Beach Bodies' is an advertisement that promotes the perfect body and how if you wear the cream you will look sexy and beautiful however it gives young girls and teenagers an unrealistic expectation of their bodies and what they are to men. They're only supposed to look like that.

Q10: The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children. It helped promote that women are beautiful and it doesn't matter if you aren't perfect no one is perfect you should act on your own volition and be proud of yourself without disregarding your body.

Q11: Rather than in real-life posters mobile advertising helps promote brand ads rather fast and easy to access on social networks like YouTube, Twitter, and Instagram which gets an even wider audience. However, now communities can call out advertisements that may be body shaming or objectifying women heavily which is a good positive of social media.

Q12: van Zoonen says that women are displayed as objects throughout social media and are sexualized and it is true it's a recurrent theme of a patriarchal society to objectify women and it's even harder to regulate people's opinions and sexualization of women on the internet. van Zoonen actually took some pointers from Stuart Hall says that advertisements use a preferred reading however some audiences might take an oppositional reading which may cause controversy which can be bad for the brand.

Q13: 100 percent. The objectification and sexualization of women are still very big but it has gotten smaller women have been given their voice and they can use it to call out brands or a person's wrongdoing or crime which can decrease these rates of sexualisation and objectification of women. This digital age has given power to many across the globe so yes it has changed significantly.