Advertising assessment: Learner response

THE TEST:

Total: 20/29 

Grade: B

WWW- A strong assessment with some excellent points, well done!

EBI-  Handwriting and clarity is something to keep an eye on.

#2- Revise the different centuries!

LR- See blog 

Potential answers:

Question 1:

A potential point that i could've made is their facial expressions mouths open with the women lusting over the man.

The makeup, the costumes and the facial expressions are all points i could've added in this question

Question 2:

Traditional representation of masculinity more in keeping with 1960s or 1970s; Reinforces

glamorous James Bond style of masculinity.

Anchorage text in the Score advert reflects male insecurities in a changing world – repeated references to ‘men’ and ‘masculine’ in design, production and use of the product suggests an acknowledgement that hair cream was seen as a more female product in the 1960s.

Question 3 :

Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony and binary view often presented by the media.

All terminology I listed except cultural conviviality.

Comments

Post a Comment

Popular posts from this blog

Advertising: The representations of women in advertising.

 Q1: There's much more sexualization and objectification of women which can be damaging to younger ladies and girls. Q2: They were housewives and mothers only never an independent woman but an inferior gender to men. Q3: The fewer clothes you had the more beautiful or sexy looking you were which was a bad mindset throughout the 1960s. Q4: Laura Mulvey created the theory of the male gaze. Q5: When women started to reclaim their femininity which is known as the second wave of feminism. Q6: It was the objectification of women that started to be popular and used by brands that they had to look perfect and have no errors in their lives. Q7: That males had the power over women and how if they sexualized it was towards women however women it's a threat and violence that comes with that sexualization. Sexual violence occurs throughout society which is disgusting due to some of these ads which promote male dominance and the sexualization of women. Q8: The phrase of femme fatale is that ...
Read more

Advertising: Introduction to advertising

 Q1: They use a wide range of different stories and cultures for example a black family or a white family or a single mother family it's very accessible to different communities and doesn't exclude anyone which is good for an advertisement. Q2: They used the bandwagon technique which makes people feel like they are missing out which brings out a wider audience, it is very smart. Q3: Cant access the file Q4: Experts They may be referencing experts who have a good knowledge of the topic giving the audience the information they need to understand the media product more easily. Q5: Marmite has used intertextuality by using the cartoon character Paddington Bear in a campaign. The Paddington Bear used to eat marmalade sandwiches but changed to marmite sandwiches. This links to the persuasive technique of association because the use of the cartoon character encourages more people to use Marmite instead of Marmalade. The use of association suggests that if Paddington Bear can change hi...
Read more

Genre blog tasks:

 Q1: They can efficiently convey meaning without the need of countless text which may confuse the reader. Q2: They let us sort out types of movies films radios etc into different stylistic choices. Q3: The disaster genre is mostly impending/foreshadowed disaster as the primary version of that plot and movie whereas action genre is generally very fast paced and have a lot of fight scenes and violence it even has slow motion shots to amplify that sense of danger the character is in. Q4: Conventions iconography narrative characters and setting. Q5: Genre is used to differentiate the pleasures and interests that the audience has for example if they like the action genre they're more likely to watch more action movies. Q6: Genre is used to map out the basic conventions of the film that will make it that genre its a good method to ready your movie out and make sure it is that genre. Q7: A old western movie typically has a bar or a duel with revolvers.i may have horses being ridden cowboy...
Read more