Media Paper 1 mock exam - Learner response

 Here, we need to closely analyse our performance across each question in Paper 1 and identify specific ways we will improve for the real exam on Monday 19 May (PM). Complete the following learner response tasks in a new blogpost on your Media Exam Blog called 'Paper 1 mock exam learner response':

1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: This is a solid exam with the clear potential to improve in the summer

EBI: Question focus in places, particularly Question 4

        Revise terminology and CSPs so you can provide more detailed evidence in your answers.

        Handwriting: make sure the examiner can read your points

Now read through the genuine AQA mark scheme. This is vital as the paper was an official exam paper and therefore the mark scheme tells us a lot about what AQA are expecting us to produce.

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

For question 1, I had achieved 5 marks out of 8

For question 1, what I seemed to miss what how this advertisement makes heavy use of what Neale describes as "instances of repetition" , where familiar tropes and imagery are used to engage with audience expectations around media products. The advert works by explicitly connecting the watch to well worn ideas with the notion of "difference" perhaps coming from unusual foregrounding of the watch in the image which is presumably a new model for the audience to desire.

For question 2, I had achieved 6 marks out of 12.

 I seemed to miss how both Omega and Score hair cream intended to target a male audience. For the Bond advert there is this idealised form of masculinity in the Bond themed advert this could suggest that it could be used to attract "women buying for men" . However for score the advert appears to be constructed to work with a more overtly masculine sensibility in its use of the sexist joke as a sales technique is what AQA seems to take from the Score advert.

For question 3, I had achieved 6 marks out of 9.

What I had seemed to miss was one negetive sterotype is that in the car it was filled with young men who appear to be on some kind of all night " urban safari" culminating in the images of them throwing stones into a river near a run down industrial setting, conforming to the negative stereotype that youth "lack direction and purpose"

For question 4, I had achieved 8 marks out of 20, I forgot to add how both texts offer plenty of examples of oppositional relationships which are adding to the "performance" of each text. It is very likely that reference will me made to some of these. What I had to do to add more marks was see how these two myths can are represented in the two products are constituted by these binaries.

For question 5, I had achieved 2 marks out of 6

Missed out on marks because of basic knowledge of fandom s and fan activity Henry Jenkins. Also basic knowledge of media industries and power

For question 6, I had achieved 5 marks out of 9, I had missed talking about the more negative stereotypes of youth to achieve more marks.

What I had missed was understanding that I had to talk about traditional marketing techniques to promoting films.

Don't write about social media presence. Write about posters, trailers, interviews etc

Question 7, I had achieved 13 marks out of 20

Talking more about the CSP especially how it targets their audience in more depth can give me those missing 7 marks that I needed to increase my overall marks.

Example: Q1: 4/8 marks
Additional points: didn't mention enough about genre theory e.g. Neale repetition and difference. Could have added more about use of Daniel Craig (star) and James Bond (character) alongside references to spy/action genre. Could discuss Bond as its own genre due to longevity of franchise and the appeal of this to the watch company. 

3) Look at Question 4 - a 20-mark essay evaluating Levi-Strauss's binary opposition theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

For question 4, I should've talked more about how Score hair cream advertisement was portraying a dominant ideology of masculinity. They present the idea of a hyper masculinity and how they are afraid of new masculinity.They degrade the women and empower the man. Levi Strauss's idea of binary opposition 

Compared to Sephora advertisement where there is the idea of new masculinity and a change in society. The inclusion of the LGBT and the empowerment of woman opposes that dominant ideology that society has created.

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

Learn more theorists. Jenkins. Hesmonhaldgh, Paul Gilroy, Levi Strauss etc. CSPs such as Sephora or Score is what I need to revise for the future.